Filed under: Social in the new world, branding in the new world, communication in the new world | Tags: environment, future, branding, interesting, green, citymarketing, city marketing, amsterdam, electric car, green marketing
I Amsterdam. Promoting Amsterdam to tourists. And stating the ‘we are all Amsterdam’-feeling for it’s inhabitants. Recently, my youngest turned two years old. He received a great reading book as a birthday present. From the Amsterdam city department. With a small leaflet attached promoting the importance of pre-schools. Smart! Some city marketing!
And the newest coolest example of great city marketing (although it is probably not created for marketing reasons) is the electric car loading point around my corner. It’s looks very cool and all of a sudden i really feel ‘in the middle of things’. What a great city we have 
IAMSTERDAM
Filed under: branding in the new world, communication in the new world | Tags: brand, brand experience, branding, fashion, innovation, storytelling
Fashion labels are often very good in telling their story. I came across the COS brand via good old ‘word of mouth’ (tnx Eveline!). Check it out Cos Stores. This website looks like a weblog at first sight, because of the simpel menu, the set up scrolling down for more content and the recognizable arrow referring to YouTube movies. But it’s not a blog at all because it surprises you with the dynamic inflight of pictures and text. Nicely done. It’s a shame you cannot order the stuff online. But that could be part of their story. Telling nothing more than fashionable, semi-exclusive stuff, for very interesting prizes. Have to visit Antwerp or The Hague!
Cos is H&M’s sister brand. H&M is known for their limited items designed by high-end designers such as Victor&Rolf. They now count down the introduction of new line by Sonia Rykiel. The last collection by Jimmy Choo was sold out almost completely. Which emphasyzes the exclusiveness. And tells a great story. A line in front of the store looks great, but ’sold out’ is very irritating if you want to keep your regular online customers happy. Still H&M is a very strong brand, and is still doing very great in both product innovation (did you know they sell products for your home? Nice…) and marketing strategy.
And, maybe the best story, is that of Nike Women. Helping their fans to ‘Go out there and run’ facilitating with lot’s of (social) tools. The ultimate brand experience.
Filed under: Social in the new world, behaviour in the new world, communication in the new world | Tags: facebook, messenger, mit, mobile, msn, sms, social media, storytelling, transmedia storytelling, tweets, twiitter
Storytelling, the oldest way of passing on culture and knowledge. Still very much alive these days. Now all we do is storytelling, all day long, very small vivid real life stories. Known as tweets or ’sms-jes’ (phone text messaging) or msn-messages. They are all around us, involving us in the daily world of our friends, collegues, bosses, lovers, government and also, our favorite brands.
The small messages make the lines of the pages of the book we call ‘the story of our live’ or ‘our brand story’. But it always comes down to the core, the sole of a person or a brand. And… if you want to make a great book, you need to make sure you follow the big red line. The red line of our lives is not so predictable. Neither is it for a brand. But let’s start with defining the sole of the brand, it’s red line and the recurrent themes we would like to talk about. And if that makes your listeners tick, you are a storyteller on the right track…
More about storytelling, a new story according to MIT in the US, and transmedia storytelling (my favourite).
Filed under: art in the new world | Tags: art, communication, cultural creatives, happy, interesting
Re:set organizes: Creativity on the spot. A workshop co-hosted by artists Barbara van den Berg and Micha de Bie, designers and artists. For all people working in communication-advertising agencies who need a re-set from daily creative stress. For those who never painted/sprayed before and for those you want to show off their skills. Check out the Re-set website for more information and how to subscribe!
Filed under: communication in the new world, sustainable in the new world | Tags: branding, communication, consiousness, durable, duurzaam, environment, green, list, mvo, sustainable
Everyone is talking ‘green’, and that’s probably the first step for some. Consiousness about the need to do things with better care for people and our environment. But then we need to make the second step: turning green. For some business that’s more complicated than for others. I would say: take it one step at the time. And cautiously rethink the way you do or don’t communicate your change. Is it affecting your organisation? Yes. Is it affecting your brand or brands? Not always.
Here’s another list that ‘talks green’. Another starting point for some:
1. Integrate sustainability into the company’s vision, values, or core mission statement.
2. Set goals that are specific, credible, measurable, and normalized for business changes.
3. Treat sustainability projects with the same business case requirements as other projects.
4. Let the CEO and senior executives be the key spokespeople, and demonstrate internal commitment.
5. Establish a strong governance model.
6. Ensure employee engagement.
7. Drive operational efficiencies.
8. Implement technologies and policies to reduce business travel and commuting.
9. Employ product life-cycle analysis to inform new designs.
10. Communicate internally and externally.
11. Partner with the Supply Chain.
12. Engage various stakeholders.
Filed under: branding in the new world, communication in the new world, sustainable in the new world | Tags: branding, interesting
Green is everywhere. Around us. In communication. And finally… also as a topic in ‘advertising country’. So…. here we go. Check our Ning to get inspired about how to ‘put green to the heart of your organization’.
Filed under: Uncategorized | Tags: design, environment, green, valuable
The US is know for it’s ‘delivery culture’. Most appartment buildings have a ‘concierge’. He receives all kinds of different packages during daytime, when most people are at work. Another option is delivery at work. In The Netherlands delivery services are being used more and more (internet can be blamed!), but our mail boxes are mostly too small. These companies finally adjusted their packaging to small mail boxes and houses without concierges. And… also reducing packaging waste!
